Bryan Johnson and the Kardashians: “the collab nobody asked for”


Bryan Johnson faced backlash for hosting a unique dinner party he called “Don’t Die.” The guest list raised eyebrows: Kim, Khloe, and Kris Kardashian joined the table alongside Dr. Jason Diamond (a plastic surgeon), and Andrew Huberman (a neuroscientist).

Bryan Johnson stands out as a distinguished American entrepreneur, celebrated for his remarkable financial achievements. His journey to success is marked by significant milestones that highlight his acumen and foresight in the business world. One of his most notable accomplishments is the founding of Braintree, a pioneering payment processing company. Under his leadership, Braintree thrived and eventually caught the attention of PayPal, leading to its acquisition for an impressive $800 million.

Bryan Johnson is also widely recognized for his ambitious Project Blueprint, an initiative aimed at optimizing health through various innovative interventions. This project highlights Johnson’s commitment to enhancing well-being using a data-driven approach. He documents and shares his journey on his YouTube channel, drawing viewers who are keen on health optimization and longevity.

Some techniques employed in Project Blueprint are perceived as expensive, invasive, and not easily accessible to the general public. This raises concerns about the project’s practicality and its applicability on a larger scale.

Reaching 1 million subscribers on YouTube underscores the growing interest in Project Blueprint and reflects the increasing engagement with Johnson’s health optimization efforts. 

However, until recently, the ambitious entrepreneur faced backlash for hosting a unique dinner party he called “Don’t Die.” The guest list raised eyebrows: Kim, Khloe, and Kris Kardashian joined the table alongside Dr. Jason Diamond (a plastic surgeon), and Andrew Huberman (a neuroscientist).

The dinner menu wasn’t a typical celebrity fare. Johnson served broccoli, cauliflower, black lentils, and a “nutty pudding” – a concoction far from the Kardashians’ usual indulgences.

Guests streamed into the “Don’t Die” dinner at a sharp 5:00 p.m., ready for a night of futuristic discourse. In true Johnson style, where even sleep is optimized, the dinner concluded promptly at 7:30 that evening.

Social media buzzed with reactions, with some calling it an “AI-generated evening” or “the collab nobody asked for,” and others questioning the connection between the guests.

Bryan Johnson and the Kardashians
Courtesy of Bryan Johnson

This high-profile dinner has no doubt sparked a wave of disappointment. A common sentiment is one of betrayal and disillusionment. “I am disappointed,” one follower expressed, encapsulating the prevailing mood. Initially, Johnson’s mission resonated deeply with many, who were inspired by his advocacy for personal transformation and societal betterment. His approach was reminiscent of the impact of figures like Jordan Peterson, who emphasized self-improvement for the benefit of all.

However, this sense of inspiration has soured. “I feel let down now BP is all about the product range,” the follower continued, lamenting the shift from a focus on meaningful change to commercial ventures. The criticism extends to Johnson’s personal choices, like cosmetic enhancements, which some see as trivial distractions from his original mission. This shift has left many feeling exploited, as if their support was merely a stepping stone for Johnson’s commercial ambitions. “I feel like an unpaid intern,” the follower confessed, highlighting a sense of having been used.

While the reasons for the unlikely gathering remain unclear, it likely served the purpose of gaining exposure. The Kardashians’ immense reach could bring significant attention to Bryan Johnson’s anti-aging efforts, potentially attracting a wider audience to his initiatives. Given the Kardashian family’s pervasive influence across social media and mainstream media, their endorsement or association could amplify Johnson’s message and products to millions who might not have otherwise engaged with his work.

This strategic move suggests that Johnson is leveraging celebrity culture to boost his visibility. By aligning with such high-profile personalities, he can tap into their extensive networks and follower base, thereby enhancing his brand’s reach and appeal. The Kardashians are known for their ability to turn almost any venture into a cultural phenomenon, making them powerful allies in promoting Johnson’s mission.

However, this tactic also raises questions about authenticity and the balance between genuine advocacy and commercial interests. Critics argue that such associations could dilute the original values of Johnson’s movement, making it seem more like a marketing strategy than a sincere effort to promote longevity and well-being. This duality underscores the complex interplay between influence, exposure, and the perception of sincerity in public health campaigns. As Johnson navigates this terrain, the effectiveness of his collaboration with the Kardashians will be closely watched by supporters and skeptics alike.


Ignite your personal growth journey with our handpicked collection of inspiring content. Sign up now for a life-changing dose of motivation and wellness.

You may also like...